Alternatives to Mailchimp
Winning the customers in the world of email marketing is a tall order. Many brands earn their place by providing exceptional service which is why the choice doesn’t come easy.
Although MailChimp might seem like a viable solution (it often really is), many users have opted for this cheaper yet high-quality automation platform. SendinBlue has been noted as a fast growing email service provider. An increase in the number of users speaks volumes in its favor. Here is why.
Its free plan lets you send up to 9 000 emails on a monthly basis and compared to MailChimp, it is four times cheaper, even though both have the free programme for up to 2 000 subscribers. Add SMS Marketing and transactional emails to this, and you will be looking at an outstandingly useful service.
On top of that, SendinBlue has a variety of pre-designed templates at your disposal. Their ease-of-use and responsiveness let you customize them as you wish without even being too knowledgeable in CSS or HTML.
If we were to judge by clients’ experience, Emma scores at 98% which puts it way up comparing to the other emailing platforms suitable for small or medium businesses. Although a bit costlier than its competitors, it’s still worth the money for several reasons.
The thing about Emma is that it values design more than any other service and is unparalleled in this category. Its features go beyond flexible content editor and beautifully designed emails because it also lets you track the response and mailing score through a new metric.
This automation service is nothing short of a simple yet affordable campaign creator. Although not so sophisticated, especially if you are aiming at a large-scale-high-subscribers-volume business, Mad Mimi has fully responsive drag-and-drop templates and unlimited image hosting.
A major drawback is that these templates have very limited customization. On the other hand, Mad Mimi wins over many other platforms by offering exceptionally good social sharing campaigns, integrations and competitive pricing.
Despite the fact that some advanced features don’t cut it, Mad Mimi might be suitable for those of you who want a simpler approach before venturing into something more refined.
Another beginner-friendly automation platform suitable for lower-scale businesses is Vertical Response. Why is it good? Simply because it offers some decent features and responsive design along with awesome integrations for Shopify, Kickbox, social media and many more.
Templates in Vertical Response are customizable and adjustable to any screen size. The creation of emails is navigated by an easy-to-follow guide but there is also the possibility of importing your own HTML document.
To top it all, their customers are given a permanent free plan sending an unrestricted number of emails to up to 1000 contacts. Just like with MailChimp, there is also a “pay as you go” plan which means customers only pay for what they send, occasionally or seasonally, it is up to them. In addition, the customer support is truly phenomenal since with phone, email, and live chat support are available on work days and weekends.