In today’s fast-paced world, users are going mobile at a lightning pace that you could ever imagine. A majority of them like to do transactions via mobile on the way. After all, who has time to sit and switch-on his desktop to access products and services online? The internet world is shrinking into a device called Smartphone. With more than 80 percent of internet users going mobile, it makes a sense to count your business presence there.
Not optimizing your business website for mobile-friendly means losing a whopping amount of profits into the hands of your competitors. Is that hit worth taking a blow? Not actually, better ensure that your website design is mobile-friendly to reap profits as a reward. Here’s why mobile-friendly websites are a lifeline for your business:
1. A Mobile-friendly Website Gets A Lot of Traffic
Interestingly, more than a quarter of web searches are being conducted every day on mobiles. With so many eyeballs peeping into websites on their tiny mobile screens, having a mobile-friendly website is a must and the best thing you should do.Internet users keep themselves engaged in almost every activity of the day, be it during a commute or watching TV. That means immense traffic all the time on websites through Smartphones, but only the one with a mobile-friendly website design will reap the most benefits.
2. Mobile Users Convert Better
Mobile users are always desperate to get a quick access to information about the product or service. Unlike users at the desktops, they are the quality leads that convert in a flash of seconds. Additionally, stats reveal that mobile users spend more money per purchase than their desktop counterparts. This is an icing on the cake. With effective CTAs, chances are that the traffic on your mobile-friendly website will get converted at a better rate than desktop sites. All you have to do is to make your website mobile-friendly and bagging a sale would become an easier stuff for you.
3. A Mobile Friendly Website Gets Rewarded With Low Bounce Rates
Those people, who land onto your mobile-friendly website through organic or non-organic way, often tend to browse your website using desktops in the near future. A majority of users landing there from desktops will come with enough time to spend on your website because of your last-positive interaction on mobiles. This also means that they will spend ample time learning more about your product/service. It will keep your website’s bounce rate to a minimum. Google will perceive your mobile-friendly website as an authority website because users are spending more time on your website.
Mobile-friendly websites come with a good fortune and high ROIs cookies that you always want to have a bite of. Better optimize your website design or make it responsive to improve user experience while they visit your site on small screens. Still, there are millions of websites which are running with desktop versions on mobile screens. They often run out of profits, so you might not be interested to follow their leaps. Go mobile for your business today and see meeting with your prospects faster than ever. You will appreciate the experience just like others doing in the industry. So, what are you waiting for? Go mobile and have a taste of success.