Leveraging the power of WeChat’s 1.2 billion users, WeChat mini-programs are transforming the e-commerce industry. Canadian merchants through OTT Pay can now reach new consumers beyond geographical boundaries. Used in China since 2017, WeChat mini-programs have been gaining ground in the e-commerce industry since its launch in 2017 and has a promising future.
Mini version of the program allows consumers to find their favourite brands and make purchases within their all-in-one application WeChat and powered by OTT Pay. Recognising its marketing potential, jewellery retailers in Canada are excited to launch the WeChat Mini-Program. Birks Group, the leader in fine jewellery since 1879, has taken initiative to provide its customer with a user-friendly and interactive purchasing experience on an International level through WeChat Mini-Program.OTT Pay, through its advanced functionality in the WeChat, would ensure its partners and Canadian merchants remain at the cutting edge of their industry and reach their customer in the most innovative way. The Mini Program is with an exclusive QR Code which can be scanned for purchases and payment and discovers the latest promotions, searches nearest locations or participates in exclusive Mini-program user activities launched by Birks.
As more merchants throughout Canada accept OTT Pay and its popularity grows, it would make sense to engage the consumers through an app they are more comfortable with. This is where WeChat Mini could be a game changer in the e-commerce landscape of Canada.
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