Wesure is the insurance platform of Tencent that provides high-quality insurance services. Users can make insurance purchases and claims using the instant messaging feature of WeChat. Wesure has also partnered with 20 insurance and reinsurance companies. By making use of the social connection features of Wechat, Wesure hopes to promote its products to benefit the buyers.
Alan Lau, Chairman & Chief Executive Officer (CEO) of WeSure stated that Wesure has co-partnered with more than 20 insurance companies that include MetLife, PICC, Pacific Insurance and Taikang. The company aims to customize its products to suit the needs of the user. It has not only extended its product line, but the approach is more focused on the user.
By stepping up efforts in terms of transparent terms, easy purchases and easy user access it wants to make the whole experience a pleasure. In the current scenario, Wesure has 20 million monthly active users that make use of the Wechat platform. There are products related to health, life and travel spaces and automobiles. Customers are a priority as the firm intends to offer customizable products. There are plans to increase user awareness about the products so that they can gain a better understanding and choose the right product. Its sole aim is to make user life simple when it comes to insurance.
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